Valhalla Business Solutions - Business Management Consultants

Sales Management Consulting Specializing In... Sales and service Systems, Managing younger generations, Management protocols Coaching effectiveness

Thursday, February 26, 2009

Make Your International Company Thrive in the United States

Your international company must do the following...

Analyze your value to a U.S. company
Develop a tele-consulting strategy
Hire someone in the U.S.
Ensure their experience is the same every time

Truth is more money is spent in the United States by businesses and consumers, compared to every other country. As an international business what can you bring to a U.S. customer? U.S. businesses have value in mind when it comes to any big decision. Most importantly is how convenient and consistent is what they are buying and secondly will they save money. For example if your a printing company in India, how can you save a corporation money? More importantly how can you deliver consistency and simple process to your customer? For a printing company they could do the following...

Establish a 800 number
Create an exact time line for every product you offer from start to delivery
Authenticate a profiling process to know your customer (i.e., their wants, needs, promotions, hobbies, family, etc.)
Develop a consistent follow up process (hold your customers hand)

Generate a outbound call strategy to the United States. Most U.S. businesses will do anything to save money, especially during our current economic cycle.

Use google to narrow down business genres you will target
Identify how you are going to add value to the company before you call
Use your authentic profile process
Have an effective script

Greeting
Relationship Connector
Transition to profile
Profile
Recommendation
Set Expectations
Request a follow up call

When possible hire a sales representative within the United States. They can really act as a liaison for your company. Their is a culture to how we do business in the United States and someone local will add significant results to your business.

Ensure you make the experience the same every time for your U.S. customers.

Create order forms
Establish response times on inquiries, never deviate
Keep your logo the same
Use the same sales rep, when possible
Encourage your customer to ask questions

These steps may seem simple, but are required for success. Everyone around the world knows the business McDonald's. There is a reason why this business is so successful in the United States. McDonald's provides the same thing every time a customer walks through the door. No confusion, only fulfilled expectations. People don't go there for the great food. Their product is consistency in service, time frames, food taste, cleanliness, order process, ease of payment, speed, etc.

Labels: economy, internationa companies, making money, management, sales process, Small Business CEO, tele-consulting, United States