Valhalla Business Solutions - Business Management Consultants

Sales Management Consulting Specializing In... Sales and service Systems, Managing younger generations, Management protocols Coaching effectiveness

Tuesday, March 10, 2009

Setting Revenue Goals-Basic

Set appropriate revenue goals (net income should be considered)
Establish goals per employee

Set appropriate revenue goals (net income should be considered)

When setting revenue goals you must first look at your revenue for previous year. If you have revenue of one million dollars, this years goal must be larger. A good rule of thumb is to analyze the growth you had between your last two years. If you grew by 10% this should give you an adequate barometer of what might be feasible in the upcoming year, especially if your organization did this by accident. 10% is a great number to start with every year. It means your making a commitment to grow your business at a pace that which will outlive your competition. This does not always guarantee a significant growth in net income, however it speaks volumes about the fiscal health of the business. It also sends a message to investors that growing your business is a priority.
Net income needs to be factored, setting an expense budget is critical. Use last years growth in this category as well. For our organization we always make the gap between revenue growth and expense growth at least 10%. If we have revenue of $1,000,000 and expenses of $500,000 for 2008, our 2009 goals could look like 15% revenue growth and 5% budget growth ($1,150,000 revenue, $525,000 expenses)

Establish goals per employee

Average your expenses per employee. What does each employee cost (salary, health care, retirements, etc.) Set goals appropriately, where can you cut costs, can you add an employee? Adding a resource sometimes can be the fastest way to reach your new revenue goals. However you can run the risk of diluting your work forces effectiveness. This can't be your only strategy.
Break down how much revenue is produced per employee. How much will each revenue producing employee have to produce to make the new goals? Account for added staff. How much revenue will have to be produced per day per employee? Now analyze your most profitable products you offer, which has the highest retention and the greatest opportunity for cross sell.
For example lets take the goal from above ($1,150,000) and pretend its a printing company with 10 sales employees. Their highest profitable product is marketing consulting. The company averages $4000 of revenue for each marketing consulting project and average a cross sell of 3 prints per marketing project. How many marketing projects would each employee have to produce to make the entire revenue goal? (29 projects/year) How many is that a month? (2) Now if you set the cross sell goal of 3.5 what would you average per project? Setting these goals sets your employee to have a foundation to ensure you make your revenue goals.

Labels: employees, management, Restaurant Management, revenue, Sales Coaching, sales process, Small Business CEO