Valhalla Business Solutions - Business Management Consultants

Sales Management Consulting Specializing In... Sales and service Systems, Managing younger generations, Management protocols Coaching effectiveness

Monday, April 20, 2009

Sales Process (Manager)

Sales Process (Manager)

Establish what each customer interaction looks like...

Greeting
Profiling
Recommendations
Exit

To make things simple for a leader to coach, there has to be foundational processes to your customer interactions.

Greeting, solicit your team in your next daily kick start or team to explore what and how a greeting should look from your organization to your customer. How can use the greeting to impact your sales? What would it sound like? How can you use your greeting to transition into a profiling session with your customer?

Profiling, the most important piece of any sales process and far and away the most absent in almost every business I visit. I challenge you and your business to make this a central part of who you are as an organization. Why? If you really care about what your customers need and want, you have to ask them. In almost every business I patron nobody ask or cares. They jump straight to recommendations. How can you assume you know what your customer wants. Its arrogant and condescending.

Recommendations, this is what most sales people think they excel at. "They can talk to anybody!" There is no one good at this unless the profiling step has properly been executed. You as a manager have an obligation to your customers and your employees to help them uncover the needs of your client.

Exit, this can have a lot polishing as well when it comes to business. Again as a manager solicit your team for what this should look like. Probe around referrals, commitments in future contact and elevating yourself from the competition.

Labels: banking, Coaching Teams, conflict resolution, corporate responsibility, corporations, cross sell, development, economy, education, Restaurant Management, Sales Coaching, sales process