Valhalla Business Solutions - Business Management Consultants

Sales Management Consulting Specializing In... Sales and service Systems, Managing younger generations, Management protocols Coaching effectiveness

Thursday, April 2, 2009

Cross Sell, Expand Your Services

Consider Service Industry
Apply with your product

I had the opportunity to discuss someones business the other day and to be honest I had never encountered a business quite like it before. She had a type of pillow which was used to help a woman's skin avoid wrinkling. It was a product I had never heard of? I familiarized myself with her business and realized the pillow was the only piece of the business. One thing we work on with each company is your product is not your business. Your business is your product. Customers need a reason to buy the business. We explored at length what could help increase the sales of her business.

We decided she would put together a aging skin care wellness off-site. We discussed the resources she knew in the business and how to apply it. Here is what she came up with.

3 Day Wellness Trip (she knew a manager of a hotel)
Day 1-Skin Care (her product and a make up expert)
Day 2-Group therapy (her best friend the psychiatrist)
Day 3-Yoga (her yoga instructor)

When we were done with the conversation, she realized how much a product like hers lead itself to other opportunities to increase revenue by cross selling service and more importantly selling her product.

Labels: corporate responsibility, cross sell, economic crisis, economy, management, management expectations, off-site, small business, Small Business CEO